Hi, I’m Laurie, but most people call me Hollar.
I’m a Creative Director who loves creating experiences, characters, and worlds that otherwise would never have existed. I have an endless imagination, a penchant for clever humor, and a whimsical way with words. Turning a blank slate into something innovative, strategically bulletproof, and engaging is my specialty. I’m a creative problem solver to my core. Purposeful. Curious. I’ve been called a force to be reckoned with when it comes to concepting and building on others’ ideas. That is accurate, if I do say so myself. Which I do. And I just did. ‘Creative Exploratory’ is my middle name, which was totally awkward until I got into advertising.
I live in a river house in the woods north of Manhattan. I’m surrounded by fox, deer, bobcats, every type of waterfowl, and an occasional coyote. I kayak every chance I get. You should see my shoulder muscles. I can’t swear to this, but I might be the only Creative Director in the world who bought their dream home in New York while on production in Romania. If you’ve done the same, I’d love to swap stories over a glass of tuica.
Where I’ve Been
Decoded a.k.a. Media Monks (Creative Director)
06/21 - Present
TBWA\Worldwide (Creative Director)
06/20 - 06/21
Firstborn (Creative Director)
04/18 - 04/20
VML (Senior Copywriter / ACD / Creative Director)
03/12 - 04/18
Other Ad-y Places (Junior Copywriter / Mid-level Copywriter)
A long time ago
What I’ve Been Workin’ On
Metro by T-Mobile / T-Mobile / Intuit / Uber Eats / Visa / Legoland / Beats / AMC Networks / Smirnoff / Peloton / Hillshire Snacking / Skinny Cow / Bagel Bites / Heinz 57 / Ford / T.G.I.Friday’s Frozen Foods / Diageo / Unilever / Burger King / Halls / Visine / Zyrtec / Corona / Verizon Wireless / Toys R Us / Seattle’s Best Coffee / Campbell’s Soup / ORB Wellness
Where I “Studied”
The University of North Carolina at Chapel Hill
Bachelor of Arts / Concentration in Advertising
A longer time ago